Owning a small business is a challenge, so having someone claim that they can fix your business in five minutes can sound like a pretty audacious claim, but two radio hosts are growing a large audience by doing exactly that.
Karl Gibbons and Carl Gould have both built and sold multimillion dollar companies and gained a reputation for advising other entrepreneurs. Four years ago, after a discussion with a friend who had their own radio show, Gould approached Gibbons with idea of a program geared towards giving straightforward answers to business owners. They started “Quit & Get Rich”, which now has over 250 episodes and reaches 1.2 million listeners through iHeartRadio.
Gould, who operates out of New Jersey, says that the name of the show came from some of the most common advice they give to callers, stop trying to do everything yourself and build a good team to help you manage the business.
“As business advisors, we watch our clients get buried in things that they shouldn’t be doing and that becomes the bottleneck,” Gould said.
Gibbons, a Naples resident of 17 years, attributes the show’s success to its different approach, injecting personality into a radio format that can sometimes be by the numbers.
“You could describe it as an alternative to the traditional, formal, stuffy business program just reporting on stock prices or who is taking over who,” said Gibbons. “It’s a little irreverent and we like what we do, but at the same time it needs to have serious content.”
The show’s most popular segment is called “Fix it in 5”, where the two hosts attempt to breakdown all of the issues a business owner is facing in five minutes. That may sound like an impossible task, but Gibbons says that was the whole point.
“We wanted an outrageous proposition that was going to catch people’s attention,” said Gibbons. “To say that you are going to fix every problem or challenge in someone’s business in five minutes or less, it doesn’t get more outrageous than that.”
The segment has grown the listenership of the show rapidly, resulting in more than a thousand emails a week requesting the duo give the listener’s business the “five-minute” treatment. A book based on the segment called Quit & Get Rich, Fix It In 5 will be released early next year in a second hardcover edition because the first run sold out so quickly.
In addition to their show, the pair consult with entrepreneurs through their Naples-based firm, Third Eye Management. Gibbons said that he is optimistic about the entrepreneurial opportunity in Southwest Florida, with recent developments really opening up the options for those looking to start a business.
“Naples is just growing like crazy and therefore it brings along all of the opportunities for an entrepreneur,” said Gibbons. “We now have incubators staring up, we now have co-working spaces, we recently just had a Google startup weekend, so there is space for everybody here. It’s terrific.”
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