Despite many shopping-themed days stealing all of the limelight in the past week, one day in particular reminds Americans to on reach out to one another instead of reaching for their wallets.
Each year following Black Friday, Small Business Saturday and Cyber Monday, #GivingTuesday quietly sneaks its way into the generous hearts of many. Observed on the Tuesday following Thanksgiving and the previously mentioned shopping events, #GivingTuesday kicks off the charitable season, when many focus on their holiday and end-of-year giving.
Since its debut in 2012, #GivingTuesday has become a celebrated movement which supports giving and philanthropy with events throughout the year. The growing catalog of resources harnesses the potential of social media and the generosity of people around the world to bring about real change in their communities. The holiday also provides a platform for citizens to encourage the donation of time, resources, and talents to address local challenges. Today Baby Basics of Collier County is pleased to announce their participation by providing diapers at no charge to local low-income working families.
“[The holiday] is a wonderful opportunity to shine a light on non-profit organizations like Baby Basics that depend on donations to survive,” Jean Ann Lynch, the founder and board president of Baby Basics of Collier County, said. “If one hundred people gave $100, Baby Basics could provide diapers for 28 precious babies right here in Naples and Bonita Springs for an entire year. The impact that this simple movement could have is incredible.”
Since opening in 11 years ago, Baby Basics has helped more than 1,600 families in Collier County and Bonita Springs. Families interested in the program are referred from local social service agencies and are screened for qualification. To participate in the program, families must meet certain criteria – which include at least one working parent or guardian, demonstrated financial need, and the family must not already receive federal or state cash assistance.
Families who meet the criteria can then come to the closest distribution site to pick up a free supply of diapers. Volunteers greet the families, help them select the proper size and provide information about the next distribution and other opportunities for supportive services. Baby Basics is a 100% volunteer organization, and all donations, and sponsorship funds except those specifically earmarked for administrative costs, are used to purchase diapers.
#GivingTuesday is supported by over 30,000 partners in 68 countries including small businesses, nonprofits, government agencies, and major corporations. There has been an estimated 470% increase in online donations on the Tuesday after Thanksgiving since its inception in 2012.
For more information about Baby Basics and the services provided through the organization, visit www.BabyBasicsCollier.org.
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