According to the International Coach Federation (ICF), coaching in the U.S. is an $848 million business. It seems more and more professionals are turning to life and business coaches to help them achieve their full potential.
The ICF Ethics Code defines coaching as “an ongoing relationship that helps people produce extraordinary results in their lives, careers, businesses or organizations. It is aimed at helping clients discover their goals for improvement, define specific goals and strategies for reaching these goals and then enabling the client, through regular counseling, to achieve these goals.”
There are many types of coaches. The two main types are personal coaches and business coaches, both goal oriented and designed to help the client achieve their full potential. Coaches create specific plans to help clients achieve their goals. Identifying what you want to achieve, will help you choose the right coach.
“My training techniques are not rocket science, nor are they just for the elite in sport or business,” said Dr. Shannon Reece, sport psychologist and coach of Training for Optimal Performance in Naples. “I teach people how to center their thoughts, decisions, focus and effort on the elements of performance that actually lead to success. Sport psychology training enables people to free their talent and unleash their Inner Champion.”
“Everything starts on the inside and then works its way out into your performance, so aligning your thinking with excellence helps you to perform with excellence,” said Dr. Reece.
To insure a good fit between you and a coach, assess your goals before you choose a coach. There is divorce coaching to help with moving forward, financial coaching to help teach self-control, women’s empowerment coaching to help with decision making, sports coaching to help with your game, personal coaching to help identify and achieve goals and business coaching to become effective in business.
Executive coaches work with their clients toward specific professional goals. These include career transition, interpersonal professional communication, performance management, organizational effectiveness, managing career and personal changes and dealing with conflict.
There is no Florida law sanctioning coaches or licensing requirements. Education for coaches can be from an accredited college or an on-line program. The ICF, accredits coach-training programs that meet standards and a code of ethics. A Master Certified Coach requires 200 hours of coach-specific training, 2,500 hours of client coaching experience and 10 hours of work with a qualified mentor coach.
The ICF holds the authority to sanction members who breach the organization’s ethical code. Even if the coach’s membership is revoked, they can still practice. Florida’s Licensing Board issued an opinion that coaches, who do not have mental health licenses, will not be subject to government regulation.
Personal and business coaching often overlap each other. In a nationwide survey, conducted by the Harvard Review, 76% of coaches surveyed reported their business clients wanted to work on personal issues. They found that personal issues often held their clients back from success in their business.
“Sports psychology is not just about helping athletes. It is designed to assist in all performers in all arenas of sport, business and life, to move beyond the ordinary to extraordinary,” said Reece. “Many people limit their success because they allow things like their self-perception, expectations, attitude, focus and emotions to hold them back.”
A coach is a change facilitator for their client’s lives or businesses, their motivator to transition forward and their compass for success.
“Too many people aspire to average, missing the incredible fulfillment, joy and adventure of pushing beyond their comfort zone. When I have an opportunity to work with an individual or group and present the simple steps they can use to tap into their personal power and transform their performance, it’s an incredible rush! I don’t work to live, I am blessed to live through my work,” said Reece.
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